It is important to recognize the eventual fate of most books
is decided during the proposal phase. Many great book ideas are turned down
because the proposal lacks that professional and focused edge that a publisher
is after, including marketing details and plans for additional streams of
income related to the book.
The fact is, most authors do not establish a relationship with a personal publicist
before selling their book, missing out on this opportunity to make the best first impression on publishers. Dunham Media
will make your proposal not only stand out in a pile of hundreds received each
month, but make it one they cannot afford to pass up.
Your proposal will include a market analysis of
similar type books that have sold well, while accenting the marketability of you book, such as the originality and timeliness of the content, and sustainability of the
message through additional revenue-generating products.
Publicity
At Dunham Media we will promote
your book and partner in your goals, as if they were our own. We never make
promises that we cannot keep or control. We will, however, do all that we say we are
going to do. Additionally, we offer media training and professional writing as part of our publicity partnership, unlike mayn publicity firms who charge extra for these important components to any publicity campaign. We will be ready for any and every opportunity.
Dunham Media will develop a formal publicity and marketing
plan, including strategic activities such as:
Monthly strategy calls with Dunham
Media
Prioritization of audiences,
including key influencers of each (media, associations, etc.)
Review of short-term and long-term
goals for the overall brand
Creation of key pitches, which
promote the book and its author
Development of Tier A media
targets including both national and mind, body and spirit outlets
In-depth interviews with authors
and completed feature article for pitching and publication
Creation of formal Press Kit
including Media Alert, Book Profile, Author Backgrounder and Accolades
Establishment of social media
plan, including Blogs, Twitter, LinkedIn, etc.
Ongoing reactive media relations
Development
Dunham Media is partnered with a well-known and respected
mind, body and spirit agency that will assist in the negotiations of your book
deal and contract.Dunham Media specializes in the creation and development of
the proposal, the book itself, and websites, DVDs or other multi-media products
relating to the book’s core concept. We then link our authors to a specific,
established agent, a task that is extremely difficult for new authors or ones
with unsolicited manuscripts to achieve on their own. This is a vital service
because the quality of the agent and their relationships with quality
publishing houses will determine the final contract for our authors.
Dunham Media does all of the legwork for you, resulting in a
profitable publishing contract.
